Pachuca de Soto, Hidalgo, México - For this project I was assigned to create a logo that would reflect one of the biggest tennis academies in Pachuca de Soto. The name is inspired in the head coach Jose Juan Aviles, at first I thought of creating a logo that would showcase the sport’s biggest stroke which is obviously the serve, however there are way too many designs based on that. Therefore, I selected the next best thing which is the forehand. This logo tries to show exactly that. I added the motion circles to make it more dynamic, after all this is meant to be a sports/action logo.